:root{
    --white:#FFFFFF;
    --alt:#F7F6F4;
    --ink:#1A1A1A;
    --muted:#6B6663;
    --line:#E4E1DD;
    --line-dark:#33302F;
    --red:#9E1B22;
    --red-dark:#7C1218;
    --font:'Inter', -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif;
    --pad:88px;
  }
  *{box-sizing:border-box; margin:0; padding:0;}
  body{background:var(--white); color:var(--ink); font-family:var(--font); font-size:16.5px; line-height:1.7; -webkit-font-smoothing:antialiased;}
  a{color:inherit; text-decoration:none;}
  img, video{display:block; max-width:100%;}
  .wrap{max-width:1140px; margin:0 auto; padding:0 24px;}
  .wrap.narrow{max-width:860px;}
  section{padding:var(--pad) 0;}
  section.alt{background:var(--alt);}
  section.dark{background:var(--ink); color:#fff;}
  :focus-visible{outline:2px solid var(--red); outline-offset:3px;}
  @media(max-width:768px){ :root{--pad:56px;} }

  /* scroll reveal — only armed once JS confirms it can un-hide them */
  .js [data-anim]{opacity:0; transform:translateY(20px); transition:opacity .7s cubic-bezier(.22,.61,.36,1), transform .7s cubic-bezier(.22,.61,.36,1);}
  .js [data-anim="left"]{transform:translateX(-24px);}
  .js [data-anim="right"]{transform:translateX(24px);}
  .js [data-anim="fade"]{transform:none;}
  .js [data-anim].in{opacity:1; transform:none;}
  @media(prefers-reduced-motion:reduce){
    .js [data-anim]{opacity:1 !important; transform:none !important; transition:none !important;}
  }

  /* typography */
  h1,h2,h3,h4{font-weight:700; letter-spacing:-.02em; line-height:1.22;}
  h1{font-size:clamp(31px,4.2vw,46px);}
  h2{font-size:clamp(25px,3vw,33px);}
  .eyebrow{display:block; font-size:12px; font-weight:600; letter-spacing:.14em; text-transform:uppercase; color:var(--muted); margin-bottom:14px;}
  .dark .eyebrow{color:#9A9391;}
  .lede{color:var(--muted); font-size:17px; max-width:62ch; margin-top:14px;}
  .dark .lede{color:#B4ADAA;}
  .center{text-align:center;}
  .center .lede{margin-left:auto; margin-right:auto;}
  .shead{margin-bottom:44px;}

  /* buttons */
  .btn{display:inline-flex; align-items:center; justify-content:center; gap:9px; background:var(--red); color:#fff; font-family:inherit; font-weight:600; font-size:15.5px; line-height:1; padding:15px 26px; border-radius:4px; border:1px solid var(--red); cursor:pointer; transition:background .15s, border-color .15s;}
  .btn:hover{background:var(--red-dark); border-color:var(--red-dark);}
  .btn.outline{background:transparent; color:var(--ink); border-color:var(--line);}
  .btn.outline:hover{background:transparent; border-color:var(--ink);}
  .btn.light{background:#fff; color:var(--ink); border-color:#fff;}
  .btn.light:hover{background:var(--alt); border-color:var(--alt);}
  .arrow{display:inline-flex; align-items:center; gap:7px; font-weight:600; font-size:15px; color:var(--red);}
  .arrow svg{width:15px; height:15px; transition:transform .15s;}
  .arrow:hover svg{transform:translateX(3px);}

  /* top bar */
  .topbar{background:var(--ink); color:#9A9391; font-size:13.5px;}
  .topbar .in{display:flex; justify-content:space-between; align-items:center; min-height:40px; gap:20px;}
  .topbar a{display:inline-flex; align-items:center; gap:7px;}
  .topbar a:hover{color:#fff;}
  .topbar svg{width:14px; height:14px; opacity:.75;}
  .topbar .l{display:flex; gap:24px; flex-wrap:wrap;}
  .topbar .r{display:flex; gap:18px;}
  @media(max-width:760px){ .topbar .r{display:none;} }

  /* header */
  header{position:sticky; top:0; z-index:100; background:#fff; border-bottom:1px solid var(--line);}
  .nav{display:flex; align-items:center; justify-content:space-between; gap:28px; height:74px;}
  .logo{font-weight:700; font-size:20px; letter-spacing:-.02em; display:inline-flex; align-items:center; gap:9px;}
  .logo i{width:11px; height:11px; background:var(--red); border-radius:2px;}
  .nav-links{display:flex; gap:30px; font-size:15px; font-weight:500; color:var(--muted);}
  .nav-links a:hover{color:var(--ink);}
  .nav .btn{padding:12px 20px; font-size:14.5px;}
  @media(max-width:900px){ .nav-links{display:none;} }
  @media(max-width:520px){ .nav .btn{display:none;} }

  /* hero */
  .hero{padding:76px 0 var(--pad);}
  .hero-grid{display:grid; grid-template-columns:1fr 1fr; gap:56px; align-items:center;}
  .hero p.sub{color:var(--muted); font-size:17.5px; max-width:52ch; margin:20px 0 32px;}
  .hero .ctas{display:flex; gap:12px; flex-wrap:wrap;}
  .hero .mini{margin-top:26px; padding-top:22px; border-top:1px solid var(--line); font-size:14.5px; color:var(--muted); display:flex; gap:26px; flex-wrap:wrap;}
  .hero .mini span{display:inline-flex; align-items:center; gap:8px;}
  .hero .mini svg{width:15px; height:15px; color:var(--red); flex-shrink:0;}
  @media(max-width:900px){ .hero-grid{grid-template-columns:1fr; gap:40px;} }

  /* video frame */
  .frame{position:relative; overflow:hidden; background:var(--ink); border-radius:6px; cursor:pointer;}
  .frame video{position:absolute; inset:0; width:100%; height:100%; object-fit:cover;}
  .frame.reel::after{content:""; position:absolute; inset:0; background:linear-gradient(180deg, rgba(0,0,0,0) 45%, rgba(0,0,0,.72)); pointer-events:none;}
  .frame .play{position:absolute; top:50%; left:50%; transform:translate(-50%,-50%); width:56px; height:56px; border-radius:50%; background:rgba(255,255,255,.94); display:flex; align-items:center; justify-content:center; z-index:2; transition:background .15s;}
  .frame:hover .play{background:#fff;}
  .frame .play svg{width:17px; height:17px; margin-left:2px; color:var(--ink);}
  .frame .cap{position:absolute; left:22px; right:22px; bottom:20px; z-index:2; color:#fff; pointer-events:none;}
  .frame .cap b{display:block; font-weight:600; font-size:16px;}
  .frame .cap span{font-size:13.5px; color:#CAC5C2;}
  .frame.r169{aspect-ratio:16/9;}
  .frame.r916{aspect-ratio:9/16;}
  .frame.r43{aspect-ratio:4/3;}

  /* clients */
  .clients{padding:44px 0 48px; border-top:1px solid var(--line); border-bottom:1px solid var(--line);}
  .clients p{text-align:center; font-size:12px; letter-spacing:.14em; text-transform:uppercase; color:var(--muted); font-weight:600; margin-bottom:30px;}
  /* full-bleed logo marquee: four sets, shifted by exactly one set width (25%) */
  .marquee{position:relative; overflow:hidden; width:100%;
    -webkit-mask-image:linear-gradient(90deg,transparent,#000 3%,#000 97%,transparent);
    mask-image:linear-gradient(90deg,transparent,#000 3%,#000 97%,transparent);}
  .mtrack{display:flex; width:max-content; animation:mscroll 52s linear infinite;}
  .marquee:hover .mtrack{animation-play-state:paused;}
  .mset{display:flex; align-items:center; flex-shrink:0;}
  .mset .cell{display:flex; align-items:center; justify-content:center; padding:0 34px; min-height:112px;}
  .mset img{max-height:74px; width:auto; object-fit:contain;}
  /* square badges need more height than wordmarks to carry the same weight */
  .mset img.sq{max-height:92px;}
  @keyframes mscroll{ from{transform:translate3d(0,0,0);} to{transform:translate3d(-25%,0,0);} }
  @media(max-width:860px){ .mset .cell{padding:0 22px; min-height:88px;} .mset img{max-height:54px;} .mset img.sq{max-height:66px;} }
  @media(prefers-reduced-motion:reduce){
    .mtrack{animation:none;}
    .marquee{overflow-x:auto; -webkit-mask-image:none; mask-image:none;}
  }

/* about */
  .about{display:grid; grid-template-columns:1fr 1fr; gap:56px; align-items:center;}
  .about ul{list-style:none; margin-top:22px;}
  .about li{padding:10px 0 10px 30px; position:relative; color:var(--muted); font-size:15.5px;}
  .about li svg{position:absolute; left:0; top:16px; width:16px; height:16px; color:var(--red);}
  .about .stat-inline{display:flex; gap:38px; margin-top:28px; padding-top:24px; border-top:1px solid var(--line);}
  .about .stat-inline b{display:block; font-size:27px; font-weight:700; letter-spacing:-.02em;}
  .about .stat-inline span{font-size:13.5px; color:var(--muted);}
  @media(max-width:900px){ .about{grid-template-columns:1fr; gap:40px;} }

  /* services */
  .svc{display:grid; grid-template-columns:repeat(3,1fr); gap:24px;}
  .scard{background:#fff; border:1px solid var(--line); border-radius:6px; padding:34px 30px; display:flex; flex-direction:column;}
  .scard .ico{width:42px; height:42px; display:flex; align-items:center; justify-content:center; border:1px solid var(--line); border-radius:5px; margin-bottom:20px; color:var(--red);}
  .scard .ico svg{width:20px; height:20px;}
  .scard h3{font-size:19px; margin-bottom:8px;}
  .scard .tag{font-size:14px; color:var(--muted); margin-bottom:16px;}
  .scard ul{list-style:none; margin:0 0 24px;}
  .scard li{color:var(--ink); font-size:14.5px; padding:9px 0; border-top:1px solid var(--line);}
  .scard .arrow{margin-top:auto;}
  @media(max-width:980px){ .svc{grid-template-columns:1fr 1fr; gap:18px;} }
  @media(max-width:640px){ .svc{grid-template-columns:1fr;} }


  /* process */
  .steps{display:grid; grid-template-columns:repeat(4,1fr); gap:36px 30px;}
  .step .num{font-size:13px; font-weight:600; color:var(--red); letter-spacing:.1em; padding-bottom:14px; margin-bottom:16px; border-bottom:1px solid var(--line);}
  .step h3{font-size:17.5px; margin-bottom:8px;}
  .step p{color:var(--muted); font-size:15px;}
  @media(max-width:900px){ .steps{grid-template-columns:1fr 1fr;} }
  @media(max-width:540px){ .steps{grid-template-columns:1fr;} }

  /* work */
  .wfilter{display:flex; flex-wrap:wrap; gap:9px; margin-bottom:30px;}
  .chip{background:transparent; border:1px solid var(--line); border-radius:4px; padding:10px 18px; font-family:inherit; font-weight:500; font-size:14.5px; line-height:1; color:var(--muted); cursor:pointer; transition:border-color .15s, color .15s, background .15s;}
  .chip:hover{border-color:var(--ink); color:var(--ink);}
  .chip.on{background:var(--ink); border-color:var(--ink); color:#fff;}
  .wgrid{display:grid; grid-template-columns:repeat(4,1fr); gap:20px;}
  .wcard{position:relative; overflow:hidden; border-radius:6px; background:var(--ink); cursor:pointer; aspect-ratio:9/16;}
  .wcard.wide{grid-column:span 2; aspect-ratio:16/9;}
  .wcard video{position:absolute; inset:0; width:100%; height:100%; object-fit:cover;}
  .wcard::after{content:""; position:absolute; inset:0; background:linear-gradient(180deg, rgba(0,0,0,0) 42%, rgba(0,0,0,.78)); pointer-events:none;}
  .wcard .tagp{position:absolute; top:14px; left:14px; z-index:2; background:rgba(255,255,255,.94); color:var(--ink); font-size:11.5px; font-weight:600; letter-spacing:.06em; text-transform:uppercase; padding:5px 10px; border-radius:3px; pointer-events:none;}
  .wcard .meta{position:absolute; left:18px; right:18px; bottom:16px; z-index:2; color:#fff; pointer-events:none;}
  .wcard .meta b{display:block; font-weight:600; font-size:15.5px; line-height:1.35;}
  .wcard .meta span{font-size:13px; color:#CAC5C2;}
  .wcard .pp{position:absolute; top:50%; left:50%; transform:translate(-50%,-50%); width:52px; height:52px; border-radius:50%; background:rgba(255,255,255,.94); display:flex; align-items:center; justify-content:center; z-index:2; opacity:0; transition:opacity .18s; pointer-events:none;}
  .wcard:hover .pp{opacity:1;}
  .wcard .pp svg{width:16px; height:16px; margin-left:2px; color:var(--ink);}
  .wcard.hide{display:none;}
  @media(max-width:900px){ .wgrid{grid-template-columns:repeat(2,1fr); gap:16px;} .wcard.wide{grid-column:span 2;} }
  @media(max-width:520px){ .wgrid{grid-template-columns:1fr;} .wcard.wide{grid-column:span 1;} }

  /* case study */
  .case{display:grid; grid-template-columns:.85fr 1.15fr; gap:56px; align-items:center;}
  .case h3{font-size:21px; margin-bottom:6px;}
  .case .where{color:var(--muted); font-size:14.5px; margin-bottom:22px;}
  .kpi{display:grid; grid-template-columns:130px 1fr; gap:20px; align-items:baseline; padding:15px 0; border-top:1px solid var(--line);}
  .kpi:last-of-type{border-bottom:1px solid var(--line);}
  .kpi b{font-size:20px; font-weight:700; letter-spacing:-.02em;}
  .kpi span{color:var(--muted); font-size:15px;}
  .case .quote{margin-top:26px; padding-left:20px; border-left:2px solid var(--red); color:var(--muted); font-size:15.5px;}
  @media(max-width:900px){ .case{grid-template-columns:1fr; gap:40px;} }

  /* testimonials */
  .tgrid{display:grid; grid-template-columns:repeat(3,1fr); gap:24px;}
  .tcard{background:#fff; border:1px solid var(--line); border-radius:6px; padding:32px 28px; display:flex; flex-direction:column;}
  .tcard p{font-size:15.5px; line-height:1.75;}
  .tcard .who{margin-top:22px; padding-top:18px; border-top:1px solid var(--line);}
  .tcard .who b{display:block; font-weight:600; font-size:15px;}
  .tcard .who span{font-size:13.5px; color:var(--muted);}
  @media(max-width:900px){ .tgrid{grid-template-columns:1fr;} }

  /* CTA band */
  .ctaband{display:flex; align-items:center; justify-content:space-between; gap:40px; flex-wrap:wrap;}
  .ctaband h2{color:#fff; max-width:20ch;}
  .ctaband p{color:#B4ADAA; max-width:46ch; margin-top:12px;}
  @media(max-width:760px){ .ctaband{flex-direction:column; align-items:flex-start;} }

  /* form */
  .td{background:#fff; border:1px solid var(--line); border-radius:6px; padding:48px;}
  .fgrid{display:grid; grid-template-columns:1fr 1fr; gap:18px; margin-top:34px;}
  .fgrid .full{grid-column:1/-1;}
  label{display:block; font-weight:500; font-size:14px; margin-bottom:8px;}
  input, select{width:100%; background:#fff; border:1px solid var(--line); border-radius:4px; color:var(--ink); font-family:inherit; font-size:15.5px; padding:13px 14px; transition:border-color .15s;}
  input::placeholder{color:#A9A29F;}
  input:focus, select:focus{border-color:var(--ink); outline:none;}
  select{appearance:none; background-image:linear-gradient(45deg,transparent 49%,var(--muted) 50%),linear-gradient(135deg,var(--muted) 50%,transparent 51%); background-position:calc(100% - 19px) 55%, calc(100% - 14px) 55%; background-size:5px 5px; background-repeat:no-repeat;}
  .fgrid .btn{width:100%; padding:16px;}
  .fnote{grid-column:1/-1; font-size:13.5px; color:var(--muted);}
  .toast{display:none; grid-column:1/-1; font-size:14px; color:var(--red); font-weight:500;}
  @media(max-width:760px){ .fgrid{grid-template-columns:1fr;} .td{padding:30px 22px;} }

  /* faq */
  .faq{border-top:1px solid var(--line);}
  details{border-bottom:1px solid var(--line);}
  summary{cursor:pointer; list-style:none; display:flex; justify-content:space-between; align-items:center; gap:20px; padding:22px 0; font-weight:600; font-size:16.5px;}
  summary::-webkit-details-marker{display:none;}
  summary::after{content:""; width:11px; height:11px; flex-shrink:0; border-right:1.5px solid var(--muted); border-bottom:1.5px solid var(--muted); transform:rotate(45deg) translate(-3px,-3px); transition:transform .2s;}
  details[open] summary::after{transform:rotate(225deg) translate(-3px,-3px);}
  details p{color:var(--muted); font-size:15.5px; padding:0 0 24px; max-width:76ch;}

  /* lightbox */
  .lb{position:fixed; inset:0; z-index:150; background:rgba(10,10,10,.94); display:none; align-items:center; justify-content:center; padding:32px;}
  .lb.on{display:flex;}
  .lb video{max-width:min(100%,940px); max-height:84vh; background:#000; border-radius:4px;}
  .lb .x{position:absolute; top:20px; right:24px; width:40px; height:40px; border:1px solid #444; border-radius:4px; background:transparent; color:#fff; cursor:pointer; display:flex; align-items:center; justify-content:center; transition:background .15s;}
  .lb .x:hover{background:#222;}
  .lb .x svg{width:16px; height:16px;}
  .lb .cap{position:absolute; bottom:26px; left:0; right:0; text-align:center; color:#8E8886; font-size:14px;}
  .lb .cap b{color:#fff; font-weight:600;}

  /* footer */
  footer{background:var(--ink); color:#A39C99; padding:64px 0 0;}
  .fgrid4{display:grid; grid-template-columns:1.5fr 1fr 1fr 1.2fr; gap:40px; padding-bottom:48px;}
  footer h4{font-size:14px; color:#fff; margin-bottom:16px;}
  footer p, footer a{font-size:14.5px;}
  footer .logo{color:#fff; margin-bottom:16px;}
  footer ul{list-style:none;}
  footer li{padding:5px 0;}
  footer a:hover{color:#fff;}
  .fbottom{border-top:1px solid var(--line-dark); padding:22px 0; font-size:13.5px; display:flex; justify-content:space-between; gap:14px; flex-wrap:wrap;}
  @media(max-width:900px){ .fgrid4{grid-template-columns:1fr 1fr;} }
  @media(max-width:540px){ .fgrid4{grid-template-columns:1fr; gap:30px;} }

  /* whatsapp float */
  .wa{position:fixed; right:22px; bottom:22px; z-index:90; width:52px; height:52px; border-radius:50%; background:#25D366; color:#fff; display:flex; align-items:center; justify-content:center; box-shadow:0 4px 14px rgba(0,0,0,.18);}
  .wa svg{width:26px; height:26px;}

/* ============================================================
   GRAPHICS LAYER
   Layered backdrops, curved dividers, decorative shapes.
   ============================================================ */

/* soft gradient orbs + dot grid behind a section */
.canvas{position:relative; overflow:hidden; isolation:isolate;}
.canvas > .wrap{position:relative; z-index:2;}
.orb{position:absolute; border-radius:50%; filter:blur(70px); opacity:.5; z-index:0; pointer-events:none;}
.orb.red{background:radial-gradient(circle at 35% 35%, rgba(158,27,34,.42), rgba(158,27,34,0) 70%);}
.orb.warm{background:radial-gradient(circle at 40% 40%, rgba(216,150,90,.34), rgba(216,150,90,0) 70%);}
.orb.cool{background:radial-gradient(circle at 40% 40%, rgba(70,90,120,.30), rgba(70,90,120,0) 70%);}
.orb.a{width:520px; height:520px; top:-190px; right:-140px;}
.orb.b{width:420px; height:420px; bottom:-200px; left:-160px;}
.dotgrid{position:absolute; inset:0; z-index:0; pointer-events:none;
  background-image:radial-gradient(rgba(26,26,26,.16) 1px, transparent 1px);
  background-size:22px 22px;
  -webkit-mask-image:radial-gradient(ellipse 70% 60% at 50% 40%, #000, transparent 75%);
  mask-image:radial-gradient(ellipse 70% 60% at 50% 40%, #000, transparent 75%);
  opacity:.5;}
.dark .dotgrid{background-image:radial-gradient(rgba(255,255,255,.16) 1px, transparent 1px);}
.gridlines{position:absolute; inset:0; z-index:0; pointer-events:none; opacity:.6;
  background-image:linear-gradient(90deg, var(--line) 1px, transparent 1px);
  background-size:calc(100% / 6) 100%;
  -webkit-mask-image:linear-gradient(180deg, transparent, #000 30%, #000 70%, transparent);
  mask-image:linear-gradient(180deg, transparent, #000 30%, #000 70%, transparent);}

/* curved / angled section dividers */
.divider{position:relative; line-height:0; margin:0; background:transparent;}
.divider svg{display:block; width:100%; height:64px;}
.kbhero + .divider svg{height:34px;}
.divider.flip svg{transform:rotate(180deg);}
@media(max-width:700px){ .divider svg{height:38px;} }

/* accent rule used above headings */
.tick{display:inline-block; width:44px; height:3px; background:var(--red); border-radius:2px; margin-bottom:20px;}

/* pill badge */
.pill{display:inline-flex; align-items:center; gap:8px; background:rgba(158,27,34,.08); color:var(--red);
  border:1px solid rgba(158,27,34,.18); border-radius:999px; padding:7px 15px; font-size:13px; font-weight:600;}
.dark .pill{background:rgba(255,255,255,.07); border-color:rgba(255,255,255,.14); color:#fff;}
.pill svg{width:14px; height:14px;}

/* icon tile with gradient wash */
.itile{width:52px; height:52px; border-radius:12px; display:flex; align-items:center; justify-content:center;
  background:linear-gradient(145deg, rgba(158,27,34,.13), rgba(158,27,34,.03));
  border:1px solid rgba(158,27,34,.16); color:var(--red); flex-shrink:0;}
.itile svg{width:23px; height:23px;}
.itile.ink{background:linear-gradient(145deg,#232122,#141314); border-color:#2C292A; color:#fff;}

/* cards that lift and reveal an accent edge */
.lift{transition:transform .28s cubic-bezier(.22,.61,.36,1), box-shadow .28s, border-color .28s; position:relative;}
.lift::before{content:""; position:absolute; left:0; right:0; top:0; height:3px; border-radius:6px 6px 0 0;
  background:var(--red); transform:scaleX(0); transform-origin:left; transition:transform .3s cubic-bezier(.22,.61,.36,1);}
.lift:hover{transform:translateY(-6px); box-shadow:0 18px 44px rgba(26,26,26,.10); border-color:#D9D4D0;}
.lift:hover::before{transform:scaleX(1);}

/* animated counters */
.metrics{display:grid; grid-template-columns:repeat(4,1fr); gap:28px;}
.metric b{display:block; font-size:clamp(32px,4vw,46px); font-weight:700; letter-spacing:-.03em; line-height:1;}
.metric b em{font-style:normal; color:var(--red);}
.dark .metric b em{color:#E4767C;}
.metric span{display:block; font-size:14.5px; color:var(--muted); margin-top:10px;}
.dark .metric span{color:#B4ADAA;}
@media(max-width:760px){ .metrics{grid-template-columns:1fr 1fr; gap:28px 18px;} }

/* scroll progress bar */
#bar{position:fixed; top:0; left:0; height:3px; width:0; background:var(--red); z-index:200; transition:width .1s linear;}

/* parallax drift */
.drift{will-change:transform;}

/* ============================================================
   FUNNEL COMPONENTS (service landing pages)
   ============================================================ */

/* page hero */
.phero{padding:70px 0 76px; position:relative;}
.phero-grid{display:grid; grid-template-columns:1.08fr .92fr; gap:56px; align-items:center;}
.phero h1{font-size:clamp(32px,4.3vw,50px); margin-top:18px;}
.phero .sub{color:var(--muted); font-size:18px; max-width:54ch; margin:20px 0 30px;}
.phero .ctas{display:flex; gap:12px; flex-wrap:wrap;}
.phero .trust{display:flex; gap:24px; flex-wrap:wrap; margin-top:28px; padding-top:22px; border-top:1px solid var(--line); font-size:14.5px; color:var(--muted);}
.phero .trust span{display:inline-flex; align-items:center; gap:8px;}
.phero .trust svg{width:15px; height:15px; color:var(--red);}
@media(max-width:940px){ .phero-grid{grid-template-columns:1fr; gap:40px;} }

/* breadcrumb */
.crumb{font-size:13.5px; color:var(--muted); margin-bottom:6px;}
.crumb a:hover{color:var(--ink);}
.crumb span{margin:0 7px; opacity:.5;}

/* pain cards */
.pains{display:grid; grid-template-columns:repeat(3,1fr); gap:22px;}
.pain{background:#fff; border:1px solid var(--line); border-radius:8px; padding:30px 26px;}
.pain .no{width:30px; height:30px; border-radius:50%; background:rgba(158,27,34,.09); color:var(--red);
  display:flex; align-items:center; justify-content:center; font-size:15px; font-weight:700; margin-bottom:16px;}
.pain h3{font-size:17.5px; margin-bottom:8px;}
.pain p{color:var(--muted); font-size:15px;}
@media(max-width:900px){ .pains{grid-template-columns:1fr;} }

/* two-column feature rows, alternating */
.frow{display:grid; grid-template-columns:1fr 1fr; gap:56px; align-items:center;}
.frow + .frow{margin-top:76px;}
.frow.rev > div:first-child{order:2;}
.frow h3{font-size:23px; margin-bottom:12px;}
.frow p{color:var(--muted);}
.frow ul{list-style:none; margin-top:18px;}
.frow li{position:relative; padding:9px 0 9px 30px; font-size:15.5px; border-top:1px solid var(--line);}
.frow li:first-child{border-top:none;}
.frow li svg{position:absolute; left:0; top:15px; width:16px; height:16px; color:var(--red);}
@media(max-width:900px){ .frow{grid-template-columns:1fr; gap:34px;} .frow.rev > div:first-child{order:0;} .frow + .frow{margin-top:52px;} }

/* deliverables checklist grid */
.deliver{display:grid; grid-template-columns:repeat(2,1fr); gap:0 44px;}
.deliver div{display:flex; gap:14px; align-items:flex-start; padding:16px 0; border-top:1px solid var(--line);}
.deliver svg{width:18px; height:18px; color:var(--red); flex-shrink:0; margin-top:4px;}
.deliver b{display:block; font-weight:600; font-size:15.5px;}
.deliver span{font-size:14.5px; color:var(--muted);}
@media(max-width:760px){ .deliver{grid-template-columns:1fr;} }

/* numbered timeline with connector */
.tl{position:relative; display:grid; grid-template-columns:repeat(4,1fr); gap:30px;}
.tl::before{content:""; position:absolute; left:0; right:0; top:19px; height:1px; background:var(--line);}
.tl .node{position:relative;}
.tl .dot{width:38px; height:38px; border-radius:50%; background:#fff; border:1px solid var(--line);
  display:flex; align-items:center; justify-content:center; font-size:14px; font-weight:700; margin-bottom:18px; position:relative; z-index:2;}
.tl .node.on .dot{background:var(--red); border-color:var(--red); color:#fff;}
.tl h4{font-size:16.5px; margin-bottom:7px;}
.tl p{color:var(--muted); font-size:14.5px;}
.alt .tl .dot{background:var(--alt);}
@media(max-width:900px){ .tl{grid-template-columns:1fr 1fr; gap:32px 24px;} .tl::before{display:none;} }
@media(max-width:520px){ .tl{grid-template-columns:1fr;} }

/* pricing tiers */
.tiers{display:grid; grid-template-columns:repeat(3,1fr); gap:24px; align-items:start;}
.tier{background:#fff; border:1px solid var(--line); border-radius:10px; padding:34px 30px; display:flex; flex-direction:column;}
.tier.best{border-color:var(--ink); box-shadow:0 18px 44px rgba(26,26,26,.10); position:relative;}
.tier.best .flag{position:absolute; top:-13px; left:30px; background:var(--red); color:#fff; font-size:11.5px;
  font-weight:600; letter-spacing:.06em; text-transform:uppercase; padding:5px 12px; border-radius:3px;}
.tier h3{font-size:19px; margin-bottom:4px;}
.tier .who{font-size:14px; color:var(--muted); margin-bottom:20px;}
.tier .amt{font-size:31px; font-weight:700; letter-spacing:-.02em; line-height:1;}
.tier .amt small{display:block; font-size:13.5px; font-weight:400; color:var(--muted); margin-top:8px; letter-spacing:0;}
.tier ul{list-style:none; margin:24px 0 26px; padding-top:22px; border-top:1px solid var(--line);}
.tier li{position:relative; padding:8px 0 8px 27px; font-size:14.5px;}
.tier li svg{position:absolute; left:0; top:13px; width:15px; height:15px; color:var(--red);}
.tier .btn{margin-top:auto; width:100%;}
@media(max-width:940px){ .tiers{grid-template-columns:1fr; gap:18px;} }

/* risk reversal band */
.guards{display:grid; grid-template-columns:repeat(3,1fr); gap:30px;}
.guard{display:flex; gap:16px; align-items:flex-start;}
.guard h4{font-size:16.5px; margin-bottom:6px; color:#fff;}
.guard p{font-size:14.5px; color:#B4ADAA;}
@media(max-width:900px){ .guards{grid-template-columns:1fr; gap:24px;} }

/* comparison bars */
.bars{display:grid; gap:20px; max-width:560px;}
.barrow b{display:block; font-size:14.5px; font-weight:600; margin-bottom:9px;}
.barrow .track{height:12px; border-radius:6px; background:var(--line); overflow:hidden;}
.barrow .fill{height:100%; border-radius:6px; background:var(--red); width:0; transition:width 1.1s cubic-bezier(.22,.61,.36,1);}
.barrow .fill.muted{background:#C9C3BF;}
.barrow span{display:block; font-size:13.5px; color:var(--muted); margin-top:7px;}

/* final CTA */
.close{text-align:center; position:relative;}
.close h2{color:#fff; max-width:22ch; margin:0 auto 14px;}
.close p{color:#B4ADAA; max-width:52ch; margin:0 auto 30px;}
.close .ctas{display:flex; gap:12px; justify-content:center; flex-wrap:wrap;}
.close .note{margin-top:20px; font-size:13.5px; color:#8E8886;}

/* services dropdown in nav */
.has-sub{position:relative;}
.has-sub > a::after{content:""; display:inline-block; width:6px; height:6px; margin-left:7px;
  border-right:1.5px solid currentColor; border-bottom:1.5px solid currentColor; transform:rotate(45deg) translateY(-2px);}
/* scoped to .has-sub: a bare .sub also matches hero subheadings */
.has-sub .sub{position:absolute; top:100%; left:-18px; padding-top:16px; opacity:0; visibility:hidden; transform:translateY(-6px);
  transition:opacity .18s, transform .18s, visibility .18s;}
.has-sub:hover .sub, .has-sub:focus-within .sub{opacity:1; visibility:visible; transform:none;}
.has-sub .sub ul{list-style:none; background:#fff; border:1px solid var(--line); border-radius:8px; padding:8px;
  box-shadow:0 18px 44px rgba(26,26,26,.12); min-width:268px;}
.has-sub .sub a{display:block; padding:11px 14px; border-radius:5px; font-size:14.5px; color:var(--ink);}
.has-sub .sub a:hover{background:var(--alt);}
.has-sub .sub a small{display:block; font-size:12.5px; color:var(--muted); font-weight:400; margin-top:2px;}

/* mobile nav */
#navToggle{display:none; width:42px; height:42px; border:1px solid var(--line); border-radius:5px;
  background:#fff; cursor:pointer; align-items:center; justify-content:center;}
#navToggle svg{width:19px; height:19px;}
@media(max-width:900px){
  #navToggle{display:flex;}
  .nav-links{display:none;}
  .nav-links.open{display:flex; position:absolute; top:100%; left:0; right:0; background:#fff;
    border-bottom:1px solid var(--line); flex-direction:column; gap:0; padding:8px 24px 18px;
    box-shadow:0 18px 44px rgba(26,26,26,.10);}
  .nav-links.open a{padding:13px 0; border-bottom:1px solid var(--line); font-size:15.5px;}
  .nav-links.open .has-sub > a::after{display:none;}
  .nav-links.open .sub{position:static; opacity:1; visibility:visible; transform:none; padding-top:0;}
  .nav-links.open .sub ul{border:none; box-shadow:none; padding:0 0 0 14px; min-width:0;}
  .nav-links.open .sub a{padding:11px 0;}
  header .wrap{position:relative;}
}

/* illustration panel */
.illu{background:#fff; border:1px solid var(--line); border-radius:10px; padding:26px;
  box-shadow:0 12px 34px rgba(26,26,26,.05);}
.illu svg{width:100%; height:auto; display:block;}

/* brand lockup */
.logo img{height:38px; width:auto; display:block;}
footer .logo img, .dark .logo img{height:40px;}
@media(max-width:520px){ .logo img{height:32px;} }

/* ============================================================
   ARTWORK SYSTEM
   Every knowledge base article ships two inline SVGs drawn to the red-and-white
   token set at the top of scripts/build_blog.py — a 480x300 cover for cards and
   a 640x420 diagram for the article hero and the featured slot. They are vector,
   so the only job down here is the frame they sit in.
   ============================================================ */
.art{display:block; width:100%; height:auto;}

/* cover art, card lid */
.kbart{position:relative; overflow:hidden; background:#fff; border-bottom:1px solid var(--line);}
.kbart .art{transition:transform .5s cubic-bezier(.22,.61,.36,1);}
.kbcard.lift:hover .kbart .art{transform:scale(1.035);}

/* diagram, article hero */
.post-art{margin:36px 0 0; max-width:640px;}
.post-art .art{border:1px solid var(--line); border-radius:10px; background:#fff;
  box-shadow:0 14px 38px rgba(26,26,26,.06);}
.post-art figcaption{margin-top:14px; max-width:58ch; font-size:13.5px; line-height:1.6; color:var(--muted);}
@media(max-width:1000px){ .post-art{margin-top:28px;} }

/* ============================================================
   KNOWLEDGE BASE / BLOG
   Index (search + filter + cards) and article pages.
   ============================================================ */

/* --- hub hero + search --- */
/* deliberately short: the hero is a signpost, the articles are the page, so the
   first cards have to be reachable without a scroll on a laptop */
.kbhero{padding:24px 0 20px; position:relative;}
.kbhero h1{font-size:clamp(25px,2.8vw,33px); max-width:30ch;}
.kbhero .sub{color:var(--muted); font-size:15.5px; max-width:72ch; margin:10px 0 16px;}
.kbhero .crumb{margin-bottom:10px;}
.kbhero .pill{margin-bottom:12px;}
.kbsearch{position:relative; max-width:560px;}
.kbsearch svg{position:absolute; left:18px; top:50%; transform:translateY(-50%); width:18px; height:18px; color:var(--muted); pointer-events:none;}
.kbsearch input{padding:14px 18px 14px 48px; font-size:16px; border-radius:6px; box-shadow:0 12px 34px rgba(26,26,26,.05);}
.kbsearch .clear{position:absolute; right:8px; top:50%; transform:translateY(-50%); display:none; width:34px; height:34px;
  border:none; background:transparent; color:var(--muted); cursor:pointer; border-radius:4px;}
.kbsearch .clear:hover{background:var(--alt); color:var(--ink);}
.kbsearch .clear svg{position:static; transform:none; width:15px; height:15px; margin:0 auto;}
.kbsearch.has .clear{display:flex; align-items:center; justify-content:center;}
.kbhints{display:flex; gap:8px; flex-wrap:wrap; align-items:center; margin-top:12px; font-size:13.5px; color:var(--muted);}
.kbhints button{background:transparent; border:none; font-family:inherit; font-size:13.5px; color:var(--red);
  cursor:pointer; padding:0; font-weight:500;}
.kbhints button:hover{text-decoration:underline;}

/* article section, tightened so the grid starts high on the page */
.kbmain{padding-top:26px; padding-bottom:64px;}
.kbmain .kbbar{margin-top:26px !important; padding-bottom:20px; margin-bottom:24px;}

/* --- filter row --- */
.kbbar{display:flex; justify-content:space-between; align-items:center; gap:20px; flex-wrap:wrap;
  padding-bottom:26px; margin-bottom:32px; border-bottom:1px solid var(--line);}
.kbcount{font-size:14px; color:var(--muted);}
.kbcount b{color:var(--ink); font-weight:600;}

/* --- card grid --- */
.kbgrid{display:grid; grid-template-columns:repeat(3,1fr); gap:24px; align-items:start;}
.kbcard{display:flex; flex-direction:column; background:#fff; border:1px solid var(--line); border-radius:8px;
  overflow:hidden; height:100%;}
.kbcard .kbbody{display:flex; flex-direction:column; flex:1; padding:24px 26px 26px;}
.kbcard.hide{display:none;}
.kbcat{display:inline-block; font-size:11.5px; font-weight:600; letter-spacing:.07em; text-transform:uppercase;
  color:var(--red); margin-bottom:14px;}
.kbcard h3{font-size:19px; line-height:1.35; margin-bottom:10px;}
.kbcard p{color:var(--muted); font-size:15px; margin-bottom:22px;}
.kbmeta{margin-top:auto; padding-top:16px; border-top:1px solid var(--line); display:flex; gap:14px;
  font-size:13px; color:var(--muted);}
.kbmeta span{display:inline-flex; align-items:center; gap:6px;}
.kbmeta svg{width:13px; height:13px; opacity:.7;}
@media(max-width:980px){ .kbgrid{grid-template-columns:1fr 1fr; gap:18px;} }
@media(max-width:640px){ .kbgrid{grid-template-columns:1fr;} }

/* --- featured card --- */
.kbfeat{display:grid; grid-template-columns:1.3fr .7fr; gap:34px; align-items:center;
  background:#fff; border:1px solid var(--line); border-radius:10px; padding:26px 30px; margin-bottom:20px;}
.kbfeat h3{font-size:clamp(21px,2.4vw,27px); line-height:1.28; margin:10px 0 12px;}
.kbfeat p{color:var(--muted); font-size:15.5px; margin-bottom:18px;}
.kbfeat .illu{padding:12px; box-shadow:none;}
.kbfeat .illu svg{height:186px;}  /* letterboxes on its viewBox, keeps the band short */
@media(max-width:880px){ .kbfeat{grid-template-columns:1fr; gap:30px; padding:30px 24px;} .kbfeat .illu{order:-1;} }

/* --- empty state --- */
.kbempty{display:none; text-align:center; padding:56px 20px; border:1px dashed var(--line); border-radius:10px;}
.kbempty.on{display:block;}
.kbempty h3{font-size:19px; margin-bottom:8px;}
.kbempty p{color:var(--muted); font-size:15px;}

/* ============================================================
   ARTICLE PAGE
   ============================================================ */
.post-head{padding:52px 0 40px;}
.post-intro{max-width:70ch;}  /* shares the left edge with .prose below it */
.post-head h1{font-size:clamp(30px,4vw,44px); max-width:22ch; margin:16px 0 0;}
.post-head .dek{color:var(--muted); font-size:18px; max-width:60ch; margin-top:18px;}
.byline{display:flex; align-items:center; gap:14px; margin-top:30px; padding-top:24px; border-top:1px solid var(--line);}
.byline .av{width:44px; height:44px; border-radius:50%; flex-shrink:0; display:flex; align-items:center; justify-content:center;
  background:linear-gradient(145deg,#232122,#141314); color:#fff; font-weight:700; font-size:15px; letter-spacing:-.02em;}
.byline b{display:block; font-size:15px; font-weight:600;}
.byline span{font-size:13.5px; color:var(--muted);}

/* two-column article shell */
.post-body{padding-top:0;}
.post-grid{display:grid; grid-template-columns:220px 1fr; gap:56px; align-items:start;}
/* grid items default to min-width:auto, so a wide table inside would blow the column open */
.post-grid > *{min-width:0;}
@media(max-width:1000px){ .post-grid{grid-template-columns:1fr; gap:0;} }

/* table of contents */
.toc{position:sticky; top:98px; font-size:14px;}
.toc h4{font-size:11.5px; letter-spacing:.13em; text-transform:uppercase; color:var(--muted); margin-bottom:14px;}
.toc ol{list-style:none; counter-reset:toc; border-left:1px solid var(--line);}
.toc li{counter-increment:toc;}
.toc a{display:block; padding:8px 0 8px 16px; margin-left:-1px; color:var(--muted); border-left:2px solid transparent; line-height:1.45;}
.toc a:hover{color:var(--ink);}
.toc a.on{color:var(--ink); font-weight:500; border-left-color:var(--red);}
@media(max-width:1000px){
  .toc{position:static; margin-bottom:38px; padding:22px 24px; background:var(--alt); border-radius:8px;}
  .toc ol{border-left:none; columns:2; column-gap:24px;}
  .toc a{padding:6px 0; border-left:none;}
  .toc a.on{border-left:none;}
}
@media(max-width:600px){ .toc ol{columns:1;} }

/* prose */
.prose{max-width:70ch;}
.prose > p{margin-bottom:22px; font-size:17px; line-height:1.75;}
.prose h2{font-size:clamp(22px,2.5vw,28px); margin:52px 0 16px; scroll-margin-top:100px;}
.prose h2:first-child{margin-top:0;}
.prose h3{font-size:19px; margin:34px 0 12px;}
.prose a:not(.btn){color:var(--red); text-decoration:underline; text-underline-offset:3px; text-decoration-thickness:1px;}
.prose a:not(.btn):hover{color:var(--red-dark);}
.prose strong{font-weight:600;}
.prose em{font-style:italic;}
.prose ul, .prose ol{margin:0 0 24px 0; padding-left:22px;}
.prose li{margin-bottom:11px; font-size:16.5px; line-height:1.7;}
.prose li::marker{color:var(--red);}
.prose ul.plain{list-style:none; padding-left:0;}
.prose ul.plain li{position:relative; padding-left:30px;}
.prose ul.plain li svg{position:absolute; left:0; top:5px; width:16px; height:16px; color:var(--red);}
.prose blockquote{margin:32px 0; padding:4px 0 4px 24px; border-left:3px solid var(--red);
  font-size:18px; line-height:1.65; color:var(--ink);}
.prose blockquote cite{display:block; margin-top:12px; font-style:normal; font-size:14.5px; color:var(--muted);}
.prose hr{border:none; border-top:1px solid var(--line); margin:44px 0;}
.prose figure{margin:32px 0;}
.prose figcaption{font-size:13.5px; color:var(--muted); margin-top:12px;}
.prose code{font-family:ui-monospace, SFMono-Regular, Menlo, monospace; font-size:14.5px;
  background:var(--alt); border:1px solid var(--line); border-radius:3px; padding:2px 6px;}

/* callout box */
.callout{background:var(--alt); border:1px solid var(--line); border-left:3px solid var(--red);
  border-radius:0 8px 8px 0; padding:24px 26px; margin:32px 0;}
.callout b{display:block; font-size:12px; letter-spacing:.1em; text-transform:uppercase; color:var(--red); margin-bottom:10px;}
.callout p{font-size:15.5px; color:var(--ink); margin:0;}
.callout p + p{margin-top:12px;}

/* takeaways */
.takeaways{border:1px solid var(--line); border-radius:8px; padding:28px 30px; margin:0 0 44px; background:#fff;}
.takeaways h2{font-size:14px !important; letter-spacing:.1em; text-transform:uppercase; color:var(--muted); margin:0 0 16px !important;}
.takeaways ul{list-style:none; padding:0; margin:0;}
.takeaways li{position:relative; padding:0 0 0 30px; margin-bottom:14px; font-size:15.5px; line-height:1.65;}
.takeaways li:last-child{margin-bottom:0;}
.takeaways li svg{position:absolute; left:0; top:4px; width:17px; height:17px; color:var(--red);}

/* data table */
.ptable{overflow-x:auto; margin:32px 0; border:1px solid var(--line); border-radius:8px;}
.ptable table{width:100%; border-collapse:collapse; font-size:15px; min-width:520px;}
.ptable th, .ptable td{text-align:left; padding:14px 18px; border-bottom:1px solid var(--line); vertical-align:top;}
.ptable th{background:var(--alt); font-weight:600; font-size:13.5px; letter-spacing:.02em; white-space:nowrap;}
.ptable tr:last-child td{border-bottom:none;}
.ptable td:first-child{font-weight:600; white-space:nowrap;}

/* references */
.refs{margin-top:52px; padding-top:34px; border-top:1px solid var(--line);}
.refs h2{font-size:19px !important; margin:0 0 8px !important;}
.refs > p{font-size:15px; color:var(--muted); margin-bottom:20px;}
.refs ol{padding-left:20px;}
.refs li{font-size:15px; color:var(--muted); line-height:1.65; margin-bottom:12px;}
.refs li b{color:var(--ink); font-weight:600;}

/* author box */
.authorbox{display:flex; gap:20px; align-items:flex-start; margin-top:44px; padding:28px 30px;
  background:var(--alt); border-radius:10px;}
.authorbox .av{width:54px; height:54px; border-radius:50%; flex-shrink:0; display:flex; align-items:center; justify-content:center;
  background:linear-gradient(145deg,#232122,#141314); color:#fff; font-weight:700; font-size:17px;}
.authorbox b{display:block; font-size:16px; margin-bottom:6px;}
.authorbox p{font-size:14.5px; color:var(--muted); margin:0;}

/* related */
.related{display:grid; grid-template-columns:1fr 1fr; gap:22px;}
@media(max-width:760px){ .related{grid-template-columns:1fr;} }